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1.
Services Management and Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 MUD.

2.
Marketing Management: Indian Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education India 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GUP.

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