The Routledge Companion to Ethnic Marketing

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Material type: Text

TextSeries: Routledge CompanionsPublication details: Routledge 2015 OxonDescription: 362pISBN:

9780415643634

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DDC classification:

174.4 ROU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	7th Floor Silence Zone	Reference	174.4 ROU (Browse shelf(Opens below))	Not For Loan		M0032353

Total holds: 0

Part I: Why Ethnic Marketing?
1. Introduction to Ethnic Marketing / Ahmad Jamal, Lisa Peñaloza and Michel Laroche

Part II: Processes of Ethnic Cultural Change, Socialization and Technology
2. Models of Culture Change / Michel Laroche and Ahmad Jamal
3. Ethnic Youth: Parental Style and Consumer Socialization / Zhiyong Yang
4. Ethnic Minority Consumers' Responses to the Web / Boris Bartikowski

Part III: Identity, Space and Ethnic Entrepreneurship
5. Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing / Luca M. Visconti
6. Ethnic Marketing, Ethnic Entrepreneurship and Social Innovation / Abid Mehmood, Ahmad Jamal and Ven Sriram
7. The Landscape of Ethnic Marketing in the UK / Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi
8. An Ethnoconsumerist Approach to Hispanic Small Business' Adoption of Internet Technology / Cecilia Ruvalcaba and Alladi Venkatesh

Part IV: Globalization, Religion and Materialism
9. Rethinking Religion and Ethnicity at the Nexus of Globalization and Consumer Culture / Elif Izberk-Bilgin
10. Wanting Things and Needing Affiliation: Ethnic Consumers and Materialism / Mark Cleveland

Part V: Market Segmentation and Targeting
11. Demographics and Ethnic Minority Lifestyles / Miguel A. Zúñiga and Ivonne M. Torres
12. Ethnic Consumer Decision Making / Yasmin K. Sekhon
13. Marketing Financial Services to the Ethnic Minority Customers / Intekhab (Ian) Alam
14. Market Segmentation by Ethnicity: Is It Really Feasible? / Andrew Lindridge
15. Ethnicity Marketed to and Consumed by the Transcultural Consumer / Esi Abbam Elliot, Joseph Cherian and Hernan Casakin

Part VI: Advertising
16. Multicultural Advertising and Ethnic Minority Consumers / Jinnie Jinyoung Yoo and Wei-Na Lee
17. Re-thinking the Hispanic Market: A Call for Reflexivity in Advertising Practice / Christopher A. Chavez
18. Print Advertising and Asian Indian Consumers / Durriya H. Z. Khairullah and Zahid Y. Khairullah

Part VII: Ethical and Public Policy Issues in Ethnic Marketing
19. Revisiting Ethnic Marketing Ethics / Guilherme D. Pires and John Stanton
20. Ethnic Marketing: Public Policy Issues / Lisa Penaloza

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