Influencer Marketing: A Measurement Instrument to Determine the Credibility of Influencers: Revealing the Effect of Specific Factors on Consumers' Product Preferences and Buying Decisions

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Material type: Text

TextPublication details: Germany GRIN Verlag 2018Description: 49pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.80019 SMU (Browse shelf(Opens below))	Available		M0043734

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