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1. Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by Sharad Sarin

by Sarin, Sharad.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2016Availability: Items available for loan: Institute of Management [Call number: 658.827 SAR] (1).

2. Business Marketing: Concepts and Cases by Sharad Sarin

by Sarin, Sharad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai McGraw Hill Education ( India) Private Limited 2017Availability: Items available for loan: Institute of Management [Call number: 658.802 SAR] (1).

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