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1.
Integrated Advertising, Promotion and Marketing Communications by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 CLO.

2.
Integrated Advertising, Promotion and Marketing Communications by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 CLO.

3.
Marketing Management: A Customer-Oriented Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publication, Inc 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CLO.

4.
Concise Encyclopedia of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Best Business Books 2005
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 659.1 CLO.

5.
Cases in Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CAS.

6.
Integrated Advertising, Promotion and Marketing Communications by
Edition: 2nd ed
Material type: Film Film; Type of visual material:
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0539 .

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