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1.
Services Marketing: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Publishers Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 BAR.

2.
Service Marketing: A Focus on Customer Experience and the Changing Roles of Customers and Consumers Vol. 3 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.805 SER.

3.
Service Marketing: The Creation of the Sub-Discipline of Services Marketing Vol. 2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.805 SER.

4.
Service Marketing: The Development of Ideas for the Marketing of Services Vol. 1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.805 SER.

5.
Service Marketing: Towards a Unifying Marketing Approach Through Service Vol. 4 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.805 SER.

6.
Relationship Marketing: A Consumer Experience Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom SAGE Publications Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.5 BAR.

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