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	1.	Advertising Management by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1996 Availability: Items available for loan: Institute of Management (7)Call number: 659.1 BAT, ... Items available for reference: Institute of Management: Not For Loan (1)Call number: 659.1 BAT. Place hold Add to cart (remove)
	2.	Advertising Management by Aaker, David A Myers, John G Batra, Rajeev Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1992 Availability: Items available for loan: Institute of Management (2)Call number: 659.1 AAK, ... Place hold Add to cart (remove)
	3.	The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Chattopadhyay, Amitava Batra, Rajeev Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Private Limited 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHA. Place hold Add to cart (remove)
	4.	The Psychology of Design: Creating Consumer Appeal by Batra, Rajeev [Editor] Seifert, Colleen M [Editor] Brei, Diann [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.5752 PSY. Place hold Add to cart (remove)

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