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		Marketing: Principles and Perspectives by Bearden, William O Ingram, Thomas N Laforge, Raymond W Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The McGraw-Hill Companies, Inc. 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BEA. Place hold Add to cart (remove)
		Handbook of Marketing Scales: Multi- Item Measures for Marketing and Consumer Behavior Research by Bearden, William O Netemeyer, Richard G Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 1999 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.83 BEA. Add to cart (remove)
		Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Bearden, William O Netemeyer, Richard G Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: California Sage Publication, Inc 2011 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.83 BEA. Add to cart (remove)

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