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1.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 BEL.

2.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 BEL.

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