Brand Equity and Advertising: Advertising's Role in Building Strong Brands

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Material type: Text

TextPublication details: New Jersey Lawrence Erlbaum Associates 1993Description: 380pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 BRA (Browse shelf(Opens below))	Available		M04982

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