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1.
Commonsense Direct and Digital Marketing by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 BIR.

2.
Commonsense Direct Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 BIR.

3.
How to Write Sales Letters that Sell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 BIR.

4.
Marketing Insights Outrages: A Collection of Pithy Pieces from Marketing Magazine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BIR.

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