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Results of search for 'au:"Blattberg, Robert C."'
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Blattberg, Robert C.
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Do Kim, Byung
(1)
Getz, Gary
(1)
Neslin, Scott A.
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Thomas, Jacquelyn S.
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1.
Customer Equity: Building and Managing Relationships as Valuable Assets
by
Blattberg, Robert C
Getz, Gary
Thomas, Jacquelyn S
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston
Harvard Business Review Press
2001
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.812 BLA
.
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2.
Database Marketing: Analyzing and Managing Customers
by
Blattberg, Robert C
Do Kim, Byung
Neslin, Scott A
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Springer (India) Pvt. Ltd.
2010
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.872 BLA
.
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