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1.
Essentials of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pitman Publishing 1998
Availability: Not available: Institute of Management: Checked out (1).

2.
International Marketing: Strategy Planning, Market Entry and Implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 BEN.

3.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BLY.

4.
Principles and Practice of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Asia Pte. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 BLY.

5.
Business to Business Marketing Management: A Global Perspective by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 ZIM.

6.
Business to Business Marketing Management: A Global Perspective by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Taylor & Francis Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.11 ZIM.

7.
International Marketing: Strategy, Planning, Market Entry and Implementation by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 BEN.

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