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1.
Advertising: Principles and Practice by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1998
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 WEL.

2.
Advertising: Principles and Practice by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 WEL.

3.
Promotion Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi All India Traveler Book Seller 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 BUR. Not available: Institute of Management: Withdrawn (1).

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