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1.
The Customer Learning Curve: Creating Profits From Marketing Chaos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Thomson South -Western 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 HEL.

2.
Management Game by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books 1987
Availability: Items available for loan: Institute of Management (1)Call number: 658 BUR.

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