Chaotics: The Business of Managing and Marketing and Marketing in the age of Turbulence

By:

Kotler, Philip

Contributor(s):

Caslione, John A

Material type: Text

TextPublication details: New York AMACOM 2009Description: 206pISBN:

9780814415214

Subject(s):

Management

DDC classification:

658 KOT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658 KOT (Browse shelf(Opens below))	Available		M0025984

Total holds: 0

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

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