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1.
Marketing Myths that are Killing Business: The Cure for Death Wish Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CLA.

2.
The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CLA.

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