Tilt: Shifting your Strategy from Products to Customers

By:

Dawar, Niraj

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2013Description: 228pISBN:

9781422187173

Subject(s):

DDC classification:

658.802 DAW

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 DAW (Browse shelf(Opens below))	Available		M0029857

Total holds: 0

One Your Center of Gravity Finding the New Locus of Competitive Advantage Slashing Your Customers' Costs and Risks Seizing the Downstream Advantage Two The Perch Mapping Market Networks Seeing New Value in Your Customers 5.Extracting Value from the Big Picture Three The Deep Dive The Competitive Playing Field Inside the Customer's Mind Scoping Out the Playing Field Taking Control of Criteria of Purchase Knowing Who Your Competitors Are Four The Bottom Line Busting Myths in the Marketplace Wars Understanding Why Downstream Competitive Advantage Is Sustainable Tilting Your Strategy and Organization.

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