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Tilt: Shifting your Strategy from Products to Customers

By: Material type: TextTextPublication details: Boston Harvard Business Review Press 2013Description: 228pISBN:
  • 9781422187173
Subject(s): DDC classification:
  • 658.802 DAW
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.802 DAW (Browse shelf(Opens below)) Available M0029857
Total holds: 0

One Your Center of Gravity Finding the New Locus of Competitive Advantage Slashing Your Customers' Costs and Risks Seizing the Downstream Advantage Two The Perch Mapping Market Networks Seeing New Value in Your Customers 5.Extracting Value from the Big Picture Three The Deep Dive The Competitive Playing Field Inside the Customer's Mind Scoping Out the Playing Field Taking Control of Criteria of Purchase Knowing Who Your Competitors Are Four The Bottom Line Busting Myths in the Marketplace Wars Understanding Why Downstream Competitive Advantage Is Sustainable Tilting Your Strategy and Organization.

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