ROI of Social Media: How to Improve the Return on your Social Marketing Investment

Cover; Advance Praise for Roi of Social Media; Title; Copyright; Dedication; Foreword; Preface; Introduction; Section 1 : Getting Started with Social Media Roi; Chapter 1 : Getting Started with Social Media Roi; Chapter 2 : Social Media Motivations and Behaviors; Section 2 : The Media Engagement Framework; Chapter 3 : Introduction to the Media Engagement Framework; Chapter 4 : Influencer Persona in the Media Engagement Framework; Chapter 5 : Consumer Persona in the Media Engagement Framework; Chapter 6 : Individual Persona in the Media Engagement Framework. Chapter 7 : The Competitive Set-Vying for AttentionChapter 8 : The Brand Image; Chapter 9 : Search-Being Found in Social Media; Section 3 : Practical Applications of Social Media Roi; Chapter 10 : Putting Values to the "R" and "I" of Roi in Social Media; Chapter 11 : Eight-Step Process to Measuring Social Marketing Strategy and Roi; Chapter 12 : Social Media Metrics Tools Providers; Section 4 : Where Does Social Media Go from Here?; Chapter 13 : The Future of Social Media and Roi; Afterword; Appendix; Bibliography; Index.