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1.
Innovation in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 INN.

2.
Marketing Management and Strategy by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DOY.

3.
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DOY.

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