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	1.	Innovation in Marketing by Doyle, Peter Bridgewater, Susan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann Ltd. 2000 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 INN. Place hold Add to cart (remove)
	2.	Marketing Management and Strategy by Doyle, Peter Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Prentice Hall 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DOY. Place hold Add to cart (remove)
	3.	Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Doyle, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 2000 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DOY. Place hold Add to cart (remove)