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1.
The Advertising Agency Audit: A Three-Part Guide to Auditing Your Advertising Agency, Evaluating New Agencies and Establishing Effective In-House Disciplines by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge Strategy Publications Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 FAR.

2.
The Art of Marketing: Successful Advertising Vol. - 4: A Guide to Strategy, Planning and Targeting by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

3.
How to Produce Successful Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 1996
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 FAR.

4.
How to Produce Successful Advertising: A Guide to Strategy Planning and Targeting by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1998
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 FAR.

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