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1.
Cases in Advertising and Promotion Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1994
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 QUE.

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2.
Marketing Metrics: 50+ Metrics Every Executive Should Master by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 FAR.

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3.
Getting Multi-Channel Distribution Right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 AIL.

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