Qualitative Consumer and Marketing Research

By:

Belk, Russell

Contributor(s):

Material type: Text

TextPublication details: Los Angeles Sage Publications 2013Description: 234pISBN:

9780857027672

Subject(s):

DDC classification:

658.83 BEL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.83 BEL (Browse shelf(Opens below))	Available		M0029608

Total holds: 0

Machine generated contents note: 1. Introduction 2. Getting started: how to begin a qualitative research project 3. Depth interviews 4. Ethnography and observational methods 5. Online observation and netnography 6. Data collection aids 7. Approaches to data analysis, interpretation and theory building for scholarly research 8. Analysis, theory, and presentation for managers 9. Presenting, disseminating, and sharing 10. Final thoughts.

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