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Customer Relationship Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

2.
CRM: The Foundation of Contemporary Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 BAR.

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