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1.
Authenticity: What Consumers Really Want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 GIL.

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2.
The Experience Economy: Work is Theatre and Every Business a Stage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.56 PIN.

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3.
Markets of One: Creating Customer-Unique Value through Mass Customization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 GIL.

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