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1.
Leveraging The Corporate Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GRE. Not available: Institute of Management: Withdrawn (1).

2.
Marketing Corporate Image: The Company as Your Number One Product by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1999
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 GRE.

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