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Results of search for 'au:"Greyser, Stephen A."'
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Balmer, John M. T.
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Bursk, Edward C.
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Greyser, Stephen A.
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Institute of Management
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1.
Cases in Marketing Management
by
Bursk, Edward C
Greyser, Stephen A
Edition:
2nd ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Jersey
Prentice-Hall, Inc.
1975
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.8 BUR
.
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2.
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing
by
Balmer, John M. T
Greyser, Stephen A
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
London
Routledge
2003
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.406 BAL
.
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