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1.
Darwin's Brands: Adapting for Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAL.

2.
Planning for Power Advertising: A User's Manual for Students and Practitioners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 HAL.

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