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The Art of Marketing: Integrated Marketing Communications Vol. - 6 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

The Practice of Advertising by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 PRA.

The Professional Adviser's Guide to Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Mercury Books 1990
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GUI.

The Public Relations Audit: Evaluation Checklists to Measure the Impact of Every Message You Send to Customers, Shareholders and the Public by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge Strategy Publications Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 HAR.

The CIM Marketing Dictionary by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 1998
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8003 HAR.

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