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1.
Essentials of Services Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 HOF.

2.
Essentials of Services Marketing: Concepts, Strategies and Cases by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Harcourt College Publishers 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 HOF.

3.
Essentials of Services Marketing: Concepts, Strategies and Cases by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Asia Pte. Ltd. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 HOF.

4.
Managing Services Marketing: Text and Readings by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 BAT.

5.
Services Marketing by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 BAT.

6.
Services Marketing: Concepts, Strategies and Cases by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Thomson Asia Pte. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 HOF.

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