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Foundations of Marketing Theory: Toward a General Theory of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2003
Availability: Not available: Institute of Management: Pending hold (1).

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 338.6 HUN.

Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Yes Dee Publishing Pvt Ltd 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8001 HUN.

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