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1.
Marketing Strategy: A Decision-Focused Approach by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 WAL.

2.
Marketing Strategy: A Decision-Focused Approach by
Edition: 4th ed
Material type: Film Film; Type of visual material:
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0542 .

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