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1.
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KAP.

2.
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

3.
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

4.
[re]inventing the Brand: Can Top Brands Survive the New Market Realities? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

5.
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP. Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 KAP.

6.
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Global Business Press 1992
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 KAP.

7.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

8.
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

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