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1.
Marketing Research: An Applied Approach by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 KIN. Not available: Institute of Management: Withdrawn (1).

2.
Principles of Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Foresman and Company 1986
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KIN.

3.
Principles of Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Foresman and Company 1990
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KIN.

4.
Promotional Strategy: Managing the Marketing Communications Process by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 ENG. Not available: Institute of Management: Lost (1).

5.
Cases in Marketing Management by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1997
Availability: Items available for loan: Institute of Management (2)Call number: 658.8 BER, ...

6.
Marketing Research: An Applied Approach by
Edition: 5th ed
Material type: Film Film; Type of visual material:
Publication details: New York McGraw-Hill, Inc. 1996
Availability: Items available for reference: Institute of Management: Not For Loan (2)Call number: MC0024 , ...

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