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1.
Market-Driven Management: Strategic and Operational Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.80094 LAM.

2.
Strategic Marketing: A European Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London McGraw-Hill Ryerson Ltd. 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 LAM.

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