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1.
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Masscheusetts Harvard Business School Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LEE.

2.
Conducting Case Study Research for Business and Management Students by Series: Mastering Business Research Methods
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 001.42 LEE.

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