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Consumer Behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BER.

2.
Shopper, Buyer and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dreamtech Press 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LIN.

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