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1.
Consumer Behavior: Concepts and Applications by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1988
Availability: Items available for loan: Institute of Technology (1)Call number: 658.8342 LOU.

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2.
Consumer Behavior: Concepts and Applications by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LOU.

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3.
The Essentials of Marketing Research by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge Taylor & Francis Group 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 SIV.

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4.
Marketing Management: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Atlantic Publishers and Distributors 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LOU.

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5.
Marketing Planning Guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Jaico Publishing House 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 STE.

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6.
Consumer Behavior: Concepts and Applications by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 2002
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8342 LOU.

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