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	1.	Marketing Strategy by Ferrell, O. C Lucas, George H Hartline, Michael D Luck, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth The Dryden Press 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MAR. Place hold Add to cart (remove)
	2.	Marketing Strategy by Ferrell, O. C Lucas, George H Hartline, Michael D Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth Harcourt College Publishers 2002 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 FER. Place hold Add to cart (remove)
	3.	Retailing by Lucas, George H Gresham, Larry G Bush, Robert P Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai All India Publishers & Distributors 1997 Availability: Items available for loan: Institute of Management (1)Call number: 658.87 LUC. Place hold Add to cart (remove)
	4.	Strategic Marketing Management: Text and Cases by Ferrell, O. C Lucas, George H Luck, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Macmillan India Ltd. 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 FER. Place hold Add to cart (remove)

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