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	1.	Competing on Value: Bridging the Gap between Brand and Customer Value by Maklan, Stan Knox, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pitman Publishing 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAK. Place hold Add to cart (remove)
	2.	Customer Relationship Management: Concepts and Technologies by Buttle, Francis Maklan, Stan Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BUT. Place hold Add to cart (remove)
	3.	Customer Relationship Management: Concepts and Technologies by Buttle, Francis Maklan, Stan Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2019 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BUT. Place hold Add to cart (remove)