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1.
The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi NTC/Contemporary Publishing Group, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAR.

2.
Cause Marketing: Build Your Image and Bottom Line Through Partnerships, Programs and Events by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Dearborn Trade Publishing 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

3.
Creating the Marketing Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Illinois, US American Marketing Association 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

4.
Crisis Marketing: When Bad Things Happen to Good Companies by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

5.
Image Marketing: Using Public Perceptions to Attain Business Objectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1997
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 MAR.

6.
Public Relations: The Complete Guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Asia Pte. Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 MAR.

7.
Shock Marketing: Advertising, Influence and Family Values by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 MAR.

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