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	1.	Essentials of Marketing Management by Lancaster, Geoff Massingham, Lester Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2011 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LAN. Place hold Add to cart (remove)
	2.	Essentials of Marketing: Text and Cases by Lancaster, Geoffrey Massingham, Lester Material type: Text; Format: print ; Literary form: Not fiction Publication details: London McGraw-Hill Ryerson Ltd. 1988 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LAN. Place hold Add to cart (remove)
	3.	Encyclopedia of Strategic Management: Marketing Planning and Evaluation Vol. - 1 by Lancaster, Geoff Massingham, Lester Edition: Set of Five Volumes Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Crest Publishing House 2002 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.4012 LAN. Add to cart (remove)

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