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		Creating Powerful Brands by Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)
		Creating Powerful Brands in Consumer Service and Industrial Markets by Chernatony, Leslie de McDonald, Malcolm Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann Ltd. 1999 Availability: Items available for loan: Institute of Management (2)Call number: 658.827 CHE, ... Place hold Add to cart (remove)
		Creating Powerful Brands in Consumer Service and Industrial Markets by Chernatony, Leslie de McDonald, Malcolm Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Butterworths India 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)
		e-Marketing: Improving Marketing Effectiveness in a Digital World by McDonald, Malcolm Wilson, Hugh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Prentice Hall 1999 Availability: Items available for loan: Institute of Management (1)Call number: 658.4038001 MCD. Place hold Add to cart (remove)
		Key Account Management: The Definitive Guide by McDonald, Malcolm Woodburn, Diana Series: Professional and Trade Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.1511 MCD. Place hold Add to cart (remove)
		Key Customers: How to Manage Them Profitably by McDonald, Malcolm Rogers, Beth Woodburn, Diana Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann Ltd. 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 MCD. Place hold Add to cart (remove)
		Market Segmentation: A Step by Step Approach to Creating Profitable Market Segments by McDonald, Malcolm Dunbar, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire Macmillan Press Ltd. 1995 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MCD. Place hold Add to cart (remove)
		Marketing Accountability: How to Measure Marketing Effectiveness by McDonald, Malcolm Mouncey, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Pvt. Ltd. 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.80072 MCD. Place hold Add to cart (remove)
		Marketing Due Diligence: Reconnecting Strategy to Share Price by McDonald, Malcolm Ward, Keith Smith, Brian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam Elsevier Academic Press 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD. Place hold Add to cart (remove)
		Marketing Plans for Service Business: A Complete Guide by McDonald, Malcolm Payne, Adrian Series: Professional and Trade Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MCD. Place hold Add to cart (remove)
		Marketing Plans: How to Prepare Them How to Use Them by McDonald, Malcolm Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam Elsevier Academic Press 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MCD. Place hold Add to cart (remove)
		The Complete Marketer: 60 Essential Concepts for Marketing Excellence by McDonald, Malcolm Meldrum, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2013 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD. Place hold Add to cart (remove)
		Marketing Plans: How to Prepare them, How to Profit from them by McDonald, Malcolm Wilson, Hugh Edition: 8th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons, Ltd. 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MCD. (1 votes) Place hold Add to cart (remove)
		Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by McDonald, Malcolm Oliver, Grant Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2019 Availability: Items available for loan: Institute of Management (1)Call number: 659.2 MCD. Place hold Add to cart (remove)
		Marketing Accountability: How to Measure Marketing Effectiveness by McDonald, Malcolm Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom Kogan Page 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD. Place hold Add to cart (remove)
		Malcolm McDonald on Key Account Management by McDonald, Malcolm Rogers, Beth Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Upper Undergraduate Graduate - Research 2017 Availability: Items available for loan: Institute of Management (1)Call number: 658.804 MCD. Place hold Add to cart (remove)
		Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by McDonald, Malcolm Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom Upper Undergraduate 2017 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD. Place hold Add to cart (remove)

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