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	1.	Cases in Strategic Marketing Management: An Integrated Approach by McDonald, William J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall, Inc. 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 MCD. Place hold Add to cart (remove)
	2.	Direct Marketing: An Integrated Approach by McDonald, William J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Irwin/Mcgraw-Hill 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.84 MCD. Place hold Add to cart (remove)
	3.	Direct Marketing: An Integrated Approach by McDonald, William J Material type: Film; Type of visual material: Publication details: New York Irwin/Mcgraw-Hill 1998 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0374 . Add to cart (remove)