Applied Public Relations: Cases in Stakeholder Management

Professional Insight: The Management Champion of Social Responsibility -- James E. Grunig 1. Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships Professional Insight: The Case for Character -- Ron Arp 2. Stakeholders: Employees Case 1. General Motors Trims Its Workforce and Operations Case 2: "You Can’t Buy That Kind of PR": Southwest Airlines Employees Star in Reality TV Case 3. Teamsters Deliver Public Support During the UPS Strike Case 4: Sun Shines Through Employee Blogs Case 5: The Case of the Misfired Memo Professonal Insight: Your Real Job Description -- Lisa Owens 3. Stakeholders: Community Case 6. ‘The Company For Women’ Pledges Support Case 7. CharitaBulls Help Others Win at Life Case 8. "Walking the Talk": DuPont’s Land Legacy Program Donates 16,000 Acres to The Conservation Fund Case 9. Habitat for Humanity: Building Corporate Bridges and Affordable Houses Case 10: Community Service Constitutes Core Competency of Timberland Professonal Insight: A Lesson: Advertising and Public Relations Can Work in Harmony -- Anne Sceia Klein 4. Stakeholders: Consumers Case 11. "Would You Like Your Taco With or Without Pesticide Today?" Case 12: Wendy’s Relies On Reputation to Combat "Finger" Fraud Case 13. Bausch & Lomb See Recall Case 14. Tire Tread Troubles Drive Firestone into Crisis of Confidence Case 15: Wal-Mart: Soaring Through Sustainability Case 16. Warner Bros. (and Others) are Wild About "Harry" Professonal Insight: Public Relations in the iPod Generation -- Richard D. French 5. Stakeholders: Media Case 17. Media Interest in Transplant Drama Stokes Anxiety in Health Care Professionals Case 18. Fakes News Release Leads to Arrest Case 19. Bishops, Priests, and Reporters: The Catholic Church and Media Coverage of Sex Abuse Scandals Case 20: Bowling For Columbine Strikes Ammunition Sales at Kmart Corp. Case 21: Creating and Controlling: A dialogue on Energy: Chevron Launches Worldwide Advertising Campaign Professional Insight: Making News in a New Media World -- David Henderson 6. Stakeholders: Investors Case 22. The Communications Company That Didn’t Communicate: WorldCom Case 23. Appearances or Substance: Which is More Important? Case 23: A Habit of Activism Case 24. Hewlett-Packard Seeks to Plug Leaks With a Secret Investigation Professonal Insight: Integrated Communication and Shareholder Wealth -- Linda Kelleher 7. Stakeholders: Members and Volunteers Case 25. Designated Donations? The American Red Cross and the Liberty Fund Case 26: Offering "1-888-995-HOPE" to Homeowners Case 27. Colossal Fossil Dominates Chicago’s Field Museum Case 28: Queen Latifah Introduces National Women’s Confidence Day Case 29. A New Way for the United Way of the National Capital Area? Professional Insight: A Higher Ethical Standard for Non-Profits -- James E. Moody 8. Stakeholder: Governments and Regulators Case 30: Hospital Advocates for its Property-Tax Exemption Case 31. New Internet Cookie Recipe Gives Heartburn to DoubleClick Case 32. "Working Together to Bring Peace":Saudi Arabia Seeks to Improve its U.S. Image Case 33. Kick Ash Bash Sets Stage for Antismoking Campaign Case 34: "What Happened": Former Press Secretary’s Memoir Sparks Controversies Professional Insight: Is Saying 'No' an Option for the Government? -- Gene Rose 9. Stakeholders: Activists Case 36: PETA Serves Up "Holocaust on Your Plate" Campaign Case 37. Greenpeace Pressures Chemical Producers to Reduce Risks of Chlorine Gas Case 38. Activist Campaign in India Examines Soft Drinks Case 39. Activists Keep Nike on the Run Professional Insight: Three Key Concepts from a PR Pioneer Turned Critic -- Larry Pfautsch 10. Stakeholders: Global Citizens Case 40: "Our Weapon is Our Nakedness": Nigerian Women Use Cultural Taboo to Fight Big Oil Company Case 41. Bayer Drug Recall Strains International Relationships Case 42. Brewing International Relationships: Does Starbucks C.A.F.É. Program Serve Social Responsibility to Ethiopian Coffee Farmers? Case 43. Publicis and the European Central Bank Introduce "The Euro. Our Money" to the World Case 44. Red, White and Blue and Golden? McDonald’s Responds to International Pressures Case 45. Maritime Tragedy Compounded by Cultural Differences Professional Insight: Global Connections, Distinctive Differences -- Julie Freeman