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1.
Simply Better: Winning and Keeping Customers by Delivering What Matters Most by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA A Harvard Business Review 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

2.
Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London John Wiley and Sons Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

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