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1.
Marketing to Win: Designs and Campaigns to Achieve Market Dominance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MEH.

2.
Encyclopedia of Banking, Finance and Insurance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi SBS Publishers and Distributors Pvt. Ltd. 2009
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 332.1 MEH.

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