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1.
Customer Behavior: A Managerial Perspective by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Thomson South -Western 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHE.

2.
Customer Behavior: Consumer Behavior and Beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SHE.

3.
ValueSpace: Winning the Battle for Market Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 650.11 MIT.

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