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1.
Marketing Management: A Strategic Decision-Making Approach by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MUL.

2.
The New Business Road Test: What Entrepreneurs and Executives should do before Writing a Business Plan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education Limited 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.022 MUL.
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3.
The New Business Road Test: What Entrepreneurs and Executives should do before Writing a Business Plan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.022 MUL.
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