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Managing Customer Value: One Stage at a Time

By: Contributor(s): Material type: TextTextPublication details: Singapore World Scientific Publishing Co. Pte. Ltd. 2010Description: 401pISBN:
  • 9789812838278
Subject(s): DDC classification:
  • 658.812 SOM
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.812 SOM (Browse shelf(Opens below)) Available M0027621
Total holds: 0

Managing Customer Value One Stage at a Time Value Decomposing Metrics Stages in the Customer Value Chain Customers as Gambles Loyalty Harnessing Customer Intelligence Pricing and Customer Psychology Aligning the Organization Customer Intelligence at the Trillium Gift of Life Network Octopus: Making Everyday Life Easier Get Smart

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